is bulk SMS marketing still relevant as one of the online marketing tools?

Bulk SMS Marketing can still be a relevant online marketing tool in some areas. It may not be as trendy or prominent as new digital marketing tools, but it can still be effective in reaching certain kinds of audiences and marketing strategies.

Here are the reasons why bulk SMS marketing can be still relevant

• Broad Reach: SMS Marketing has a wider reach, it can reach a person who doesn’t have smartphones or internet.
• High open rate: SMS has a high open rate, people see their messages within a minute as soon as they get delivered to their phone. This makes it one of the time-saving marketing tools.
• Cost Effective: As compared to other marketing tools like Paid Ads, bulk email, and WhatsApp verified accounts, Bulk SMS comes at affordable pricing and comes under the budget, especially for Small businesses, and start-ups.
• Customization of the message: The message can be customized according to customer names and other preferences, it enhances engagement with audiences.

However, Bulk SMS should be used under the norms and guidelines of TRAI. It is important to avoid sending unsolicited messages, which can be perceived as spam and damage your brand reputation.

Ultimately, I can say Bulk SMS Marketing is still relevant but it depends upon various factors such as Nature of Business, target audience, marketing objective etc.