10 WhatsApp API Benefits for Your Business Growth

Let’s admit it, WhatsApp is one of the most used Social Media Platforms. More than two billion users over 180 countries send more than 100 million messages in a month.

When it launched in 2009 it was a revolution in terms of communication with family and friends. I am not wrong if I say nowadays people are using WhatsApp even for calling most of the time instead of normal phone calls.

After the arrival of WhatsApp Business app, it has come into business /marketing space in which small businesses can communicate with their clients. WhatsApp Business has marketing features like product catalogues and away-from-work messages for professional use. 

Again in 2018, Meta launched one more upgraded version of WhatsApp which was WhatsApp Business API. It’s the API which allows businesses to broadcast and receive unlimited WhatsApp messages from a global audience, enhance customer engagement and deliver quick support.

What is WhatsApp Business API?

WhatsApp Business API is a more nuanced version of WhatsApp which is designed in a way to streamline communication between businesses and their customers. It is built for medium and large size businesses. This allows the business to integrate API into their software / system and automate responses while sending messages like OTPs, delivery notification, etc. however, in this case, customer will get WhatsApp message from your verified account which makes the message more personalized and communication between customer and business becomes faster and efficient.

Top 10 Benefits of Using WhatsApp Business API:

1. Personalized Communication: It allows us to connect with customers directly on the platform that is already known to them. This makes the interaction more personalized.
2. Global Reach: WhatsApp has a huge number of active users across the globe. So, businesses, with right set of data, can reach wide number of audiences through WhatsApp Business API.
3. Automation: With WhatsApp Business API, businesses can automate responses to frequently asked questions, appointment reminders, order confirmations, and more, saving both time and resources.
4. Rich Media Support: Along with text content, businesses can send images, videos, pdf documents, and even location pins. This makes communication effective and efficient.
5. Enhanced Customer Engagement: Using WhatsApp Business API, businesses can engage with customers for various activities such as sending updates, promotions, surveys, and providing customer support, fostering stronger relationships with customers.
6. Verified business account: Businesses can get a verified WhatsApp profile which adds credibility to their brand.
7. Security and Privacy: WhatsApp Business API offers end-to-end encryption, ensuring that messages exchanged between businesses and customers are secure and private.
8. Analytics and Insights: WhatsApp Business API provides analytics and insights of campaigns such time in which WhatsApp message gets delivered, rate of message opening, response times, and other metrices, allowing businesses to measure the effectiveness of their marketing campaigns.
9. Integration with CRM Systems: WhatsApp Business API can be integrated with CRM systems, allowing businesses to streamline customer communication and manage interactions more efficiently through their existing systems as well.
10. API Customization: WhatsApp Business API allows the customization of messages. So, the business can tailor their messages as per their requirements.

All-in-all, WhatsApp Business API has a very powerful platform to businesses to enhance their customer engagement, make effective and targeted communications.