Let’s admit it, WhatsApp is one of the most used Social Media Platforms. More than two billion users over 180 countries send more than 100 million messages in a month. When it launched in 2009 it was a revolution in terms of communication with family and friends. I am not wrong if I say nowadays…
Bulk SMS and WhatsApp marketing have billions of active users and are two of the most effective and popular online marketing tools. Effectiveness of SMS vs Whatsapp Marketing The effectiveness of WhatsApp and SMS Marketing Depends upon Various Factors like target audience, nature of audience, and business marketing strategies. SMS Marketing can reach a large…
What is DLT ? Telecom Regulatory Authority of India (TRAI) has released The Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018 to regulate Unsolicited Commercial Communication (UCC) and bring transparency to the unorganized SMS industry. TRAI has formulated guidelines to enhance control, prevent fraudulent practices, and provide greater safety to the end customer. As per…